Welcome to Ketaverse

A decade of product design and strategy across healthcare, mental health and wellness. Built for the moments where clarity matters most.

Founder

Founder of Align Rock, a boutique consultancy for businesses that have the ambition but not yet the clarity. We bring vision, creative direction and the craft to make it real. alignrock.com

Enterprise

Currently at Cigna, a Fortune 500 company, designing a seamless digital experience for patients navigating their healthcare. Work that touches millions of lives, most recently on AI-assisted triage.

Mentorship & Community

UX mentor to students at UT Austin, local community organiser, NN/g certified. Mastery is only worth something if you hand it on. The part I did not expect to enjoy most is watching someone else get it.

AI

An AI practitioner by curiosity. I use it daily to compress research, prototype faster, and get teams from a vague problem to a tested answer in days, not quarters.

It started in 2007 with a borrowed camera and the realisation that I noticed things other people walked past. Nature, wildlife, travel, and the odd stage performance: I shoot to hold on to a moment before it moves. Two of those moments, given away free on Unsplash, have now been seen more than twenty million times.

Featured on Unsplash

Twenty years of charcoal, graphite, colour pencil and acrylic. Devotional figures flattened into modernist planes, photoreal eyes, and whatever the hand wanted that year.

Featured

Butterflies

Colour pencil and charcoal. The piece that taught me patience: months of layering until the skin held light and the wings held colour.

Featured

Blue

Colour pencil. One butterfly, one eye, and the quiet in between.

Selected works

Artwork 07
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Artwork 08
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Artwork 09
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Artwork 10
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Same jump, everywhere I go. It started as a joke and turned into the only consistent series I have.

The rest of it. These become expandable later.

• Music
• Salsa
• Bachata
• Merengue
• Pickleball
• Gym
• Fish keeping
• Gardening
• Yoga
• Ayurveda
• Mentoring
• Nonprofit work
• DIY
• Animals
• Ancient civilisations